Truth and open media

This is a kind of a response to my friend's post here about the many faces of truth which got me thinking about my views.
The media has only recently begun to be so active and open and reaching to masses at such a large scale after the advent of so many private news channels. In places like China, Myanmar etc this is still not true.
Old habits die hard and so the powers that be are still not adjusted to the fact that today in more open society it would be tougher for them to get away with improper comments unlike previously when it was possible to fool the masses by making pronouncements which masses had no means to verify.
Today in India, a Mayawati says that Rahul Gandhi washes himself with a special soap after visiting dalit homes because she still does not understand the free and open media.
China says that Tibetan Youth congress is associated with Taliban and expects the world to believe it again based on its own country's restricted media.
Myanmar generals mark international humanitarian aid with their names before sending it out.
Arjun Singh chairs a meeting to celebrate 150 year anniversary of 1857 war of India's independence not expecting anyone to realise that his previous generations had supported the British and so he had no moral right to chair such a function.

Its a different matter altogether that our media is covered mostly either with IPL or Khali nowadays and seems to have nothing much else to report currently.